28 Jan PT Transformations vs PT Maintenance… Who wins? You decide!
The use of covert marketing has become very common in the fitness industry, and sometimes even necessary in my opinion. Whether it is personal trainers, fitness presenters or even celebrities launching their own workout DVDs, the use of covert marketing has become increasingly rife in the industry.
Today I’m going to talk about body transformations, and the way in which they are currently being used as marketing tools.
The rise in social media makes a massive impact on those who indulge in viewing Facebook, Instagram etc. Through social media it is extremely easy to seek inspiration through the fitness journeys of others usually documented in pictures and videos. Many celebrities, such as the controversial Charlotte Cosby and Casey Batchelor have taken full advantage of this by creating workout DVDs for the home, and have shown you contrasting photos of where they once were, and where they are now.
So do these celebrities have an advantage?
I guess in some cases they do – people want to see the quick fix and the massive body transformations. We live in a ‘microwave culture’. Celebrities like Charlotte Crosby are more relatable then someone who has never had to fight to lose weight or get back into shape. Did you know that one of the biggest consumers of workout DVD’s are mothers wanting to get their pre pregnancy bodies back?
This trend is now being followed by personal trainers and many have used this body transformation method to market themselves to get work.
But what about the PTs who do not have a body transformation story to tell? Do we just disregard them? Are they not able to relate to clients to the same extent as the “transformers”?
Of course they can! I speak to so many people who say that those who have maintained a “good” body from their youth to adulthood have no idea what it takes to have a massive transformation or to lose a substantial amount of weight. I completely disagree with this and do not think they should be ruled out because they are not a ‘transformer’.
Davina McCall springs to mind when I think about this. Yes she had a body transformation, but it wasn’t as extreme compared to others.
I personally haven’t had a massive body transformation, but the pressures of maintaining a good body has put me under so much strain at times, It has caused me to get depressed, especially since the rise of social media platforms such as Instagram and Facebook. The work to sustain the body I have now, is just as hard as that of someone trying to transform their body.
So the point I am making is, although I may not have had the journey of going from big to small, I have had a journey of maintenance, which can be seen as equally as hard.
I recently carried out a poll on my social media to see if a PT’s body transformation is more inspiring than a PT who maintains a good body throughout. Surprisingly the poll finished 43% PT body transformation – 57% PT maintaining a good body throughout.
Yes, of course this is subjective but we also need to realise that everyone has their own journey, and just because a PT has a body transformation, it doesn’t mean that they have more knowledge of losing weight than someone who has maintained their body to their desired size.
So clients, when looking for a PT, do not just look at their transformation, find out what they can offer you, find out if they are a good match for you and if they can help you achieve the goal you are looking for. Whether a PT has gone through a transformation or not the invaluable difference the right PT could make to your journey comes down to many factors.
Comment in the box below guys. Let me hear what inspires you when choosing your PT!
Thank you for reading.